/* Aesthetic direction: evidence-led, editorial, precise. Existing Space Grotesk brand system, warm white, near-black, coral accent, firm borders, quiet motion. */
:root{--bg:#fff;--elev:#f6f6f7;--ink:#1d1d1f;--dim:#5f5f66;--faint:#68686f;--line:#e6e6e8;--line-strong:#d4d4d8;--accent:#ff5a5f;--accent-dark:#c82548;--accent-soft:rgba(255,90,95,.12);--grad:linear-gradient(135deg,#f77737 0%,#ff5a5f 48%,#e1306c 100%);--font:"Space Grotesk",sans-serif;--max:1200px;--r:18px;--s1:8px;--s2:16px;--s3:24px;--s4:32px;--s5:48px;--s6:72px;--s7:112px}
*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;background:var(--bg);color:var(--ink);font-family:var(--font);font-size:16px;line-height:1.55}a{color:inherit;text-decoration:none}img{display:block;max-width:100%}button,input{font:inherit}.skip-link{position:fixed;z-index:20;top:8px;left:8px;padding:10px 14px;transform:translateY(-150%);background:var(--ink);color:#fff}.skip-link:focus{transform:none}.site-header{position:sticky;z-index:10;top:0;display:grid;grid-template-columns:220px 1fr auto;align-items:center;gap:32px;min-height:76px;padding:12px max(24px,calc((100vw - var(--max))/2));border-bottom:1px solid var(--line);background:rgba(255,255,255,.94);backdrop-filter:blur(18px)}.brand img{width:190px}.main-nav{display:flex;justify-content:center;gap:28px;color:var(--dim);font-size:14px}.main-nav a,.text-action,.secondary-action{transition:color .2s ease}.main-nav a:hover,.text-action:hover,.secondary-action:hover{color:var(--accent-dark)}.header-actions{display:flex;align-items:center;gap:18px}.text-action{font-size:14px;font-weight:600}.button{display:inline-flex;min-height:52px;align-items:center;justify-content:center;padding:0 24px;border:1px solid transparent;border-radius:12px;background:var(--grad);color:#fff;font-weight:700;box-shadow:0 12px 26px rgba(225,48,108,.16);transition:transform .2s ease,box-shadow .2s ease}.button:hover{transform:translateY(-2px);box-shadow:0 16px 32px rgba(225,48,108,.22)}.button:active{transform:translateY(0)}.button:focus-visible,a:focus-visible,summary:focus-visible,.menu-button:focus-visible{outline:3px solid rgba(255,90,95,.34);outline-offset:3px}.button.compact{min-height:42px;padding:0 18px;font-size:14px}.button.inverse{background:#fff;color:var(--ink);box-shadow:none}.menu-button,.mobile-nav{display:none}.section-shell{width:min(calc(100% - 48px),var(--max));margin-inline:auto}.hero{display:grid;grid-template-columns:minmax(0,.95fr) minmax(480px,1.05fr);align-items:center;gap:72px;padding-block:96px 88px}.eyebrow{margin:0 0 18px;color:var(--accent-dark);font-size:12px;font-weight:700;letter-spacing:.12em;text-transform:uppercase}.hero h1{max-width:720px;margin:0;font-size:clamp(48px,6vw,82px);line-height:.98;letter-spacing:-.055em;text-wrap:balance}.hero h1 em{color:var(--accent);font-style:normal}.hero-lede{max-width:650px;margin:30px 0 0;color:var(--dim);font-size:19px;line-height:1.65;text-wrap:pretty}.hero-actions{display:flex;align-items:center;gap:22px;margin-top:32px}.secondary-action{font-weight:700;text-decoration:underline;text-decoration-color:var(--line-strong);text-underline-offset:5px}.microcopy{margin:18px 0 0;color:var(--faint);font-size:13px}.product-window{overflow:hidden;border:1px solid var(--line-strong);border-radius:22px;background:#fff;box-shadow:0 34px 80px rgba(29,29,31,.12)}.window-bar{display:flex;align-items:center;justify-content:space-between;padding:16px 20px;border-bottom:1px solid var(--line);background:var(--elev);color:var(--faint);font-size:12px}.window-brand{display:flex;align-items:center;gap:8px;color:var(--ink);font-weight:700}.window-brand img{width:24px}.signal-summary{padding:28px}.signal-summary span,.signal-grid span,.source-list article>div,.report-meta,.report-columns span{color:var(--faint);font-size:11px;font-weight:600;letter-spacing:.08em;text-transform:uppercase}.signal-summary strong{display:block;margin-top:8px;font-size:27px;letter-spacing:-.03em}.signal-summary p{margin:8px 0 0;color:var(--dim)}.signal-grid{display:grid;grid-template-columns:repeat(3,1fr);border-block:1px solid var(--line)}.signal-grid div{padding:18px 22px;border-right:1px solid var(--line)}.signal-grid div:last-child{border:0}.signal-grid strong{display:block;margin-top:4px;font-size:18px}.source-list{padding:10px 20px 20px}.source-list article{display:grid;grid-template-columns:90px 1fr auto;align-items:center;gap:12px;padding:14px 0;border-bottom:1px solid var(--line)}.source-list article:last-child{border:0}.source-list article>div{display:flex;align-items:center;gap:7px}.source-list p{margin:0;font-size:13px}.source-list strong{font-size:12px}.source-dot{width:7px;height:7px;border-radius:50%;background:var(--accent)}.source-dot.x{background:#1d1d1f}.source-dot.instagram{background:#e1306c}.platform-strip{display:flex;justify-content:center;gap:clamp(18px,5vw,64px);padding:22px 24px;border-block:1px solid var(--line);background:var(--elev);color:var(--dim)}.platform-strip span{color:var(--faint)}.platform-strip strong{color:var(--ink)}.process{display:grid;grid-template-columns:.85fr 1.15fr;gap:100px;padding-block:var(--s7)}.section-intro h2,.report-copy h2,.final-cta h2{margin:0;font-size:clamp(38px,5vw,60px);line-height:1.04;letter-spacing:-.045em;text-wrap:balance}.section-intro>p:last-child,.report-copy>p:last-child{max-width:580px;margin:24px 0 0;color:var(--dim);font-size:18px}.process-list{margin:0;padding:0;list-style:none;border-top:1px solid var(--line-strong)}.process-list li{display:grid;grid-template-columns:72px 1fr;gap:24px;padding:30px 0;border-bottom:1px solid var(--line)}.process-list li>span,.feature-stack article>span{color:var(--accent);font-size:12px;font-weight:700;letter-spacing:.08em}.process-list h3,.feature-stack h3{margin:0;font-size:24px;letter-spacing:-.02em}.process-list p,.feature-stack p{margin:8px 0 0;color:var(--dim)}.evidence-section{padding-block:var(--s7);background:var(--ink);color:#fff}.evidence-grid{display:grid;grid-template-columns:.85fr 1.15fr;gap:100px}.sticky-copy{align-self:start;position:sticky;top:120px}.sticky-copy>p:last-of-type{color:#b8b8bf}.sticky-copy .secondary-action{display:inline-block;margin-top:24px}.feature-stack{border-top:1px solid #444449}.feature-stack article{padding:42px 0;border-bottom:1px solid #444449}.feature-stack h3{margin-top:18px;font-size:32px}.feature-stack p{max-width:620px;color:#b8b8bf;font-size:17px}.reports{display:grid;grid-template-columns:1.2fr .8fr;align-items:center;gap:80px;padding-block:var(--s7)}.report-preview{padding:36px;border:1px solid var(--line-strong);border-radius:var(--r);background:var(--elev)}.report-meta{display:flex;justify-content:space-between}.report-preview h2{max-width:650px;margin:60px 0 44px;font-size:42px;line-height:1.1;letter-spacing:-.04em}.report-columns{display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid var(--line-strong)}.report-columns div{padding:20px 18px 0 0}.report-columns strong{display:block;margin-top:8px;font-size:14px}.faq{display:grid;grid-template-columns:.8fr 1.2fr;gap:100px;padding-block:40px var(--s7)}.faq-list{border-top:1px solid var(--line-strong)}details{border-bottom:1px solid var(--line)}summary{display:flex;min-height:76px;align-items:center;justify-content:space-between;cursor:pointer;font-size:19px;font-weight:600;list-style:none}summary::-webkit-details-marker{display:none}summary:after{content:"+";color:var(--accent);font-size:28px;font-weight:400}details[open] summary:after{content:"−"}details p{max-width:720px;margin:0;padding:0 48px 26px 0;color:var(--dim)}.final-cta{width:min(calc(100% - 48px),var(--max));margin-bottom:var(--s7);padding:72px;border-radius:24px;background:var(--grad);color:#fff;text-align:center}.final-cta .eyebrow{color:#fff}.final-cta h2{max-width:780px;margin-inline:auto}.final-cta>p:not(.eyebrow){max-width:650px;margin:22px auto 30px;color:rgba(255,255,255,.84);font-size:18px}.site-footer{display:grid;grid-template-columns:2fr repeat(3,1fr);gap:56px;padding-block:54px 30px;border-top:1px solid var(--line)}.site-footer img{width:190px}.site-footer>div p{max-width:360px;color:var(--dim)}.site-footer nav{display:flex;flex-direction:column;gap:10px;font-size:14px}.site-footer nav strong{margin-bottom:8px}.site-footer nav a{color:var(--dim)}.site-footer nav a:hover{color:var(--accent-dark)}.copyright{grid-column:1/-1;margin:24px 0 0;padding-top:24px;border-top:1px solid var(--line);color:var(--faint);font-size:13px}
.evidence-section .eyebrow,.feature-stack article>span{color:#ff8f92}.process-list li>span{color:var(--accent-dark)}
@media(max-width:980px){.site-header{grid-template-columns:1fr auto}.main-nav,.header-actions{display:none}.menu-button{display:block;min-width:64px;min-height:42px;border:1px solid var(--line-strong);border-radius:10px;background:#fff}.mobile-nav{position:fixed;z-index:9;top:76px;left:0;right:0;display:grid;padding:18px 24px 28px;border-bottom:1px solid var(--line);background:#fff;box-shadow:0 20px 40px rgba(29,29,31,.1)}.mobile-nav[hidden]{display:none}.mobile-nav a{padding:12px 0;border-bottom:1px solid var(--line)}.hero{grid-template-columns:1fr;padding-top:68px}.hero-copy{max-width:760px}.process,.evidence-grid,.reports,.faq{grid-template-columns:1fr;gap:56px}.sticky-copy{position:static}.site-footer{grid-template-columns:2fr 1fr 1fr}.site-footer nav:last-of-type{grid-column:2}.report-copy{order:-1}}
@media(max-width:640px){:root{--s7:80px}.section-shell{width:min(calc(100% - 32px),var(--max))}.site-header{padding-inline:16px}.brand img{width:170px}.hero{gap:46px;padding-block:56px}.hero h1{font-size:48px}.hero-lede{font-size:17px}.hero-actions{align-items:stretch;flex-direction:column}.secondary-action{text-align:center}.product-window{border-radius:16px}.signal-grid{grid-template-columns:1fr}.signal-grid div{border-right:0;border-bottom:1px solid var(--line)}.source-list article{grid-template-columns:1fr auto}.source-list article>p{grid-column:1/-1;grid-row:2}.platform-strip{overflow:auto;justify-content:flex-start;white-space:nowrap}.process-list li{grid-template-columns:44px 1fr}.report-preview{padding:24px}.report-preview h2{margin:42px 0 32px;font-size:32px}.report-columns{grid-template-columns:1fr}.report-columns div{padding-bottom:16px;border-bottom:1px solid var(--line)}.final-cta{width:calc(100% - 32px);padding:54px 24px}.site-footer{grid-template-columns:1fr 1fr;gap:36px}.site-footer>div{grid-column:1/-1}.site-footer nav:last-of-type{grid-column:auto}.copyright{grid-column:1/-1}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*:before,*:after{transition-duration:.01ms!important}}
