Glossary

Social intelligence, without the fog.

Definitions for the signals you use to decide what to create, with an emphasis on evidence rather than vanity metrics.

Social listening

Collecting and interpreting public conversations about selected topics, brands, competitors or customer problems.

The set of terms and phrases a What’s Trending workspace continuously watches.

How quickly attention to a topic is changing inside a defined time window.

Observable interactions such as likes, replies, comments, shares or views, where a source exposes them.

Interactions divided by a chosen base—followers, reach or impressions—expressed as a percentage.

The number of distinct public accounts contributing to a topic, useful for separating broad interest from one prolific poster.

The original public post URL, text, timestamp and available metrics that support a trend conclusion.

A brand’s or topic’s portion of relevant monitored mentions compared with selected alternatives.

Using audience questions, market evidence and performance signals to decide which content is worth creating.

The period—such as 30 or 90 days—used when ranking topics and evidence.

Watching public competitor profiles and referenced domains to understand subjects that attract market attention.

A directional audience-size estimate. It should be treated as a planning signal, not a guaranteed view count.