Free tools
Useful before you run a full market scan.
Build a focused query, shape a stronger content angle or calculate engagement without creating an account. Use What’s Trending when you need recurring collection and source evidence.
Research setup
Open tool →Social listening query builder
Turn customer phrases, competitor handles and exclusions into platform-aware searches.
Content planning
Open tool →Customer-topic content idea generator
Turn one customer concern into five distinct, usable social post directions.
Measurement
Open tool →Social engagement rate calculator
Compare interactions against followers, reach or impressions using the method that fits your data.