Free tools
Useful before you run a full market scan.
Shape a stronger content angle or calculate engagement without creating an account. When you need live source evidence, move the same topic into What’s Trending.
Content planning
Open tool →Customer-topic content idea generator
Turn one customer concern into five distinct, usable social post directions.
Measurement
Open tool →Social engagement rate calculator
Compare interactions against followers, reach or impressions using the method that fits your data.