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Setup template

Social listening brief

Define the research boundary before collecting posts. Replace every bracketed prompt, then remove any section your decision does not need.

Objective

[The content or market decision this monitoring should inform]

Audience

[Customer role, segment, geography and language]

WordBank

  • [Category term]
  • [Customer job or problem phrase]
  • [Comparison phrase]
  • [Objection or risk phrase]

Competitors and reference accounts

  • [Company or profile URL — why it belongs]
  • [Company or profile URL — why it belongs]

Sources and collection window

Platforms: [Reddit / Facebook / Instagram / X]

Lookback: [7 / 30 / 90 / 180 / 365 days]

Evidence standard

Retain the original URL, author, published time, matched term and every engagement field the source exposes. Treat unavailable metrics as unavailable—not zero.

Exclusions

[Hiring, spam, unrelated acronym meanings, owned posts, excluded languages or regions]

Review cadence

[Who reviews findings, how often and what decision follows]