Content template
Source-backed content brief
Translate customer evidence into an original response. Do not copy the source post; preserve the unresolved problem and answer it.
Customer problem
[One neutral sentence in the customer’s language]
Why now
[Recent movement, repeated question or competitor event—with timeframe]
Audience and promised takeaway
[Who this is for] will be able to [specific useful outcome].
Source evidence
- [Original URL] — [what it demonstrates; visible engagement]
- [Original URL] — [what it demonstrates; visible engagement]
- [Original URL] — [what it demonstrates; visible engagement]
Angle
[Explain / compare / demonstrate / challenge / equip] — [one-sentence treatment]
Platform and format
[Platform] — [post, carousel, thread, short video, article] — [why this format fits]
Outline
- [Opening tension]
- [Evidence or explanation]
- [Practical resolution]
Claims and limitations
[What the evidence supports, what remains uncertain and which claims require another source]
Success signal
[Relevant replies, saves, shares, qualified clicks or another decision-linked metric]