Changelog
What’s Trending changelog
New features and improvements to What’s Trending, newest first.
October 2026
Chat with us from any page
Questions before you sign up? A chat assistant is now available on the What’s Trending website so you can get quick answers about the product without leaving the page.
August 2026
Connect AI agents and your own tools
Pro workspaces can read their trends and source evidence, and start scans, from AI agents and other tools. New developer documentation walks through setup step by step.
Trend cards organized around your terms
Each trend card now leads with the customer term it came from, so you can see at a glance which of your tracked terms is gaining attention. Empty topics are also clearer.
YouTube in your trends
Public YouTube videos matching your terms now appear alongside Reddit, Facebook, Instagram and X, with links back to each original video.
Free and paid plans
Start with one complete scan free, no card needed. When you want ongoing monitoring, choose Weekly or Pro. Pro adds scheduling as often as hourly.
Free research tools and planning templates
Try the social content idea generator, engagement rate calculator and social listening query builder for free. Planning templates help you turn findings into briefs and weekly reports.
Results built around content decisions
The results view now puts the next content decision first: which topics are rising, what the evidence says, and what you could publish. Contrast and mobile layouts were improved across the site.
Estimated search interest for your terms
During setup, suggested terms now show estimated search interest so you can pick the ones worth watching. Competitor discovery during onboarding also works more reliably.
What’s Trending launches
Describe your product, and What’s Trending finds the topics your customers are talking about. It monitors your terms and competitor profiles, keeps a link to every original public post, and turns recurring topics into content ideas.