Trend discovery
Find trending topics your customers care about—not whatever the internet is shouting about.
Define your market with customer terms and competitor profiles. What’s Trending ranks the conversations moving inside that boundary and shows the source posts behind the signal.
No card required. Start with a website, review the suggested terms and competitors, then run a complete scan free.
The job
A global trend is not automatically relevant to your audience.
Generic trend lists optimize for total attention. Content teams need a narrower answer: which subjects are gaining attention among the people and problems the product serves? Relevance comes from the research boundary and the evidence behind it.
What to look for
Turn conversation into a decision.
Market-specific movement
Rank activity only inside the WordBank and competitor set you define.
Breadth before hype
Compare distinct authors and platforms so one viral post does not become the entire strategy.
Timing with context
Review recent activity against longer lookback windows to distinguish a new spike from durable interest.
Workflow
From research boundary to content direction.
- 01
Define what relevant means
Choose the customer problems, product terms, alternatives and competitors that describe your market.
- 02
Collect the latest evidence
Run a scan across available public Reddit, Facebook, Instagram and X sources.
- 03
Compare momentum
Use mentions, authors, freshness, platform breadth and available engagement to rank topics.
- 04
Choose the response
Open supporting posts and create a useful angle while the conversation is still relevant.
The output
A trend should answer “why this, for us, now?”
The strongest opportunity is not necessarily the largest topic. It is a topic with enough current evidence, a clear connection to your customer and a credible contribution your team can make.
- Why this: What changed or started recurring?
- Why us: How does the topic connect to the customer problem we serve?
- Why now: Is the evidence current enough to justify changing the calendar?
Questions
Before you use this workflow.
How are trending topics ranked?
Topics are prioritized using matching activity, distinct authors, freshness, platform breadth and available public engagement. The score is a planning aid; the source posts remain the evidence.
Can I change the trend timeframe?
Yes. Review recent periods such as seven or thirty days, compare longer windows up to twelve months, or inspect all stored evidence.
Does it show generic worldwide trends?
No. What’s Trending is designed around the customer terms and competitor profiles in your workspace, so the results stay connected to your market.
Listen before you publish
See what your customers are talking about.
Define the market, inspect the source evidence and create content that responds to current customer interest.
Run my free scan