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Check what customers are talking about. Create content that resonates.
Start with the job your team needs to do. Every workflow keeps the public source evidence attached, so the recommendation can be reviewed before it changes the content calendar.
Use social listening to create content customers already have a reason to read.
Use social listening to find the questions, comparisons and concerns your customers already discuss, then turn the evidence into relevant content.
Turn public customer conversations into continuous research.
Use public customer conversations as a continuous research layer. Find recurring needs, language and objections with source-linked evidence.
Monitor Reddit for the questions your market asks before they reach a sales call.
Monitor public Reddit conversations for customer questions, pain points, comparisons and emerging topics, with links to the original threads.
Find trending topics your customers care about—not whatever the internet is shouting about.
Find trending topics inside your market—not generic internet trends. Compare public conversations, engagement and source evidence before creating content.
See which competitor topics earn attention—and what customers add to the conversation.
Analyze the public topics and engagement around competitor content, then use customer responses to find original content opportunities.