Competitor research
See which competitor topics earn attention—and what customers add to the conversation.
Monitor selected competitor profiles alongside your market terms. Compare public posts, available engagement and customer responses without turning competitor research into a copying exercise.
No card required. Start with a website, review the suggested terms and competitors, then run a complete scan free.
The job
Competitor analysis should explain attention, not reproduce content.
A list of competitor posts tells you what they published. A useful analysis asks which subjects earned relevant interaction, what customers questioned in response and where your team has a distinct contribution to make.
What to look for
Turn conversation into a decision.
Topics competitors repeat
See which subjects appear across a competitor’s public post history and your wider market evidence.
Available engagement
Compare likes, comments, replies, shares and views where the source exposes them.
White-space clues
Look for customer questions and unresolved tradeoffs that deserve an original explanation.
Workflow
From research boundary to content direction.
- 01
Choose the competitors
Add public competitor profile URLs and verify the resolved handles before scanning.
- 02
Collect posts and market matches
Monitor eligible public profile content alongside WordBank matches from the wider conversation.
- 03
Compare topics and response
Filter by timeframe and engagement, then read the source posts and relevant discussion.
- 04
Create a distinct point of view
Use the evidence to identify an unanswered question, clearer demonstration or useful counterpoint.
The output
Study the response, then find your own contribution.
The goal is not to remake a competitor’s highest-performing post. It is to understand which customer concern gave the topic energy and decide whether your team can address that concern more usefully.
- Competitor signal: Which subject attracted meaningful attention?
- Customer response: What did people ask, challenge or add?
- Original angle: What can we contribute that the existing post did not?
Questions
Before you use this workflow.
Can What’s Trending monitor competitor social profiles?
Yes, where the selected profile is public and supported by the platform’s available or authorized collection surface. Coverage varies by platform and account type.
Which engagement metrics can I compare?
Depending on the source, evidence may include likes, comments or replies, shares or reposts, views, impressions, score and upvote ratio. Missing data is treated as unknown rather than zero.
Will it tell me to copy a competitor post?
No. The product is designed to reveal customer-interest patterns and evidence. The content direction should use those insights to make an original, relevant contribution.
Listen before you publish
See what your customers are talking about.
Define the market, inspect the source evidence and create content that responds to current customer interest.
Run my free scan